Marketing Survey Results

Surveys were taken on the streets of Toronto, at the Home show and The Green Living show in April and May of 2007 also the National Hardware Show Oct 16 & 17th 2007 and the results compiled. 300 respondants.

Respondants were asked for their first name and the city in which they lived.

1. Do You Have Smoke Detectors Installed? Results: 97.4% Yes

2. Do You Have Carbon Monoxide Detectors Installed? Results: 71.7% Yes

3. Do You Know Anyone Who Has Been Involved In A Residential Fire? Results: 45.7 % Yes

4. Did You Know That The Majority Of Fire Related Deaths Are A Result Of Smoke Inhalation? Results: 78.1% Yes

5. Do You Have An Escape Plan? Results: 60.3% Yes

6. In An Emergency Could You Get Out Of Your Residence In Under 60 Seconds? Results: 70.4% Yes

7. Have You Ever Seen One Of These? (A Residential Fire Escape Airpack) Results: 0% Yes

8. Do You Like The Idea? Results: 100% Yes

9. On a Rating Of 1 – 10 (10 Being Best) Average Rating Results: 8.29

10. Would You Be Willing To Purchase One If They Were Reasonably Priced? Results: 94.2% Yes

11. How Much Would You Pay For One? Average Price Results: $43.47

12. Would You Be Willing To Sign Your Name? Results: % That Signed Their Name 83.3